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Head of Marketing
hace 3 días
We are seeking a highly analytical and structured
Head of Marketing
to lead the marketing team, strengthen data-driven decision-making, and support customer acquisition, engagement, and retention. The ideal candidate has experience in data analysis, brand-building, performance marketing, and team leadership, with the ability to turn insights into well-coordinated, practical marketing actions.
You will be responsible for
- Developing and implementing data-backed marketing strategies across digital and traditional channels to support business objectives
- Overseeing A/B tests, attribution approaches, and predictive analytics to refine funnels
- Improving TOM and brand attributes to support brand consistency in the market
- Leading, mentoring, and scaling the marketing team while fostering a culture of accountability and structured decision-making
- Setting clear KPIs, monitoring performance, and providing actionable feedback to ensure steady improvement
- Collaborating with sales, product, and data science teams to align marketing activities with broader company goals
- Focusing on paid media (SEM, social, programmatic) to refine CAC, LTV, and related funnels
- Managing budgets, ensuring efficient resource allocation, and maintaining cost-effective customer acquisition
- Applying effective tactics for user acquisition and coordinating partnerships that support user growth
You might be a fit if you have
- 6+ years of marketing experience, including 3+ years in a leadership role managing teams
- Proven expertise in marketing analytics
- Strong quantitative skills
- Experience scaling customer acquisition while maintaining profitability
- Strong communication, presentation, and stakeholder-management skills
- A Bachelor's degree in marketing, business, data science, or a related field (MBA is a plus)
- Strong written and verbal English skills
Why work with Yango?
- International Exposure: Gain valuable international frontier experience that expands your professional horizons
- Collaborative Team: Join a team of like-minded professionals who share your passion and drive
- Impactful Contributions: Make a meaningful impact by contributing to the improvement of cities' infrastructure
*The terms of cooperation with companies of the Yango group or its partners may vary from those indicated on the website; please check with the recruiter for details
