Head of Marketing

hace 1 día

Santa Cruz de la Sierra, Santa Cruz, Bolivia Yango A tiempo completo

We are seeking a highly analytical and structured
Head of Marketing
to lead the marketing team, strengthen data-driven decision-making, and support customer acquisition, engagement, and retention. The ideal candidate has experience in data analysis, brand-building, performance marketing, and team leadership, with the ability to turn insights into well-coordinated, practical marketing actions.

You will be responsible for

  • Developing and implementing data-backed marketing strategies across digital and traditional channels to support business objectives
  • Overseeing A/B tests, attribution approaches, and predictive analytics to refine funnels
  • Improving TOM and brand attributes to support brand consistency in the market
  • Leading, mentoring, and scaling the marketing team while fostering a culture of accountability and structured decision-making
  • Setting clear KPIs, monitoring performance, and providing actionable feedback to ensure steady improvement
  • Collaborating with sales, product, and data science teams to align marketing activities with broader company goals
  • Focusing on paid media (SEM, social, programmatic) to refine CAC, LTV, and related funnels
  • Managing budgets, ensuring efficient resource allocation, and maintaining cost-effective customer acquisition
  • Applying effective tactics for user acquisition and coordinating partnerships that support user growth

You might be a fit if you have

  • 6+ years of marketing experience, including 3+ years in a leadership role managing teams
  • Proven expertise in marketing analytics
  • Strong quantitative skills
  • Experience scaling customer acquisition while maintaining profitability
  • Strong communication, presentation, and stakeholder-management skills
  • A Bachelor's degree in marketing, business, data science, or a related field (MBA is a plus)
  • Strong written and verbal English skills

Why work with Yango?

  • International Exposure: Gain valuable international frontier experience that expands your professional horizons
  • Collaborative Team: Join a team of like-minded professionals who share your passion and drive
  • Impactful Contributions: Make a meaningful impact by contributing to the improvement of cities' infrastructure

*The terms of cooperation with companies of the Yango group or its partners may vary from those indicated on the website; please check with the recruiter for details

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